Bobeau

We increased member retention rate by implementing a new design concept and successfully integrating their email and management system.

The Challenges

Bobeau is a versatile fashion label company and one of Nordstrom’s top selling brands. Our main goal at Plum Tree was to create a successful multi-site experience for the main site and its two side brands. One of our biggest challenges was creating from start to finish a new branding concept for CrewOutlets, its secondary brand, without compromising our ERP management implementation and email marketing integration efforts. Plum Tree Group also re-designed the main site after a deep analysis in site functionality and user experience. Our team’s creativity and attention to detail made it possible to create a successful multi-site platform and experience for new users.

Services
  • Logo & Branding (CrewOutlets)
  • Re-design for the Primary Brand
  • ERP and Email Integration

The Results

We helped Bobeau increase their member retention with a fresh new design and a succesful multi-site platform implementation.

8000+

ditributors on their platform

20%

YOY reduction in call center volume

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