Content Marketing: Still King?
In short, yes.
Content Marketing has established itself as one of the most effective ways for a company or business to brand itself. This is a result of a significant shift in the way companies (or should I say, “successful companies”) interact with consumers.
Why have those interactions shifted?
And, more importantly, how can it help you and your brand?
This is simple. Provide people with engaging and valuable content. I know, easier said than done.
Have a plan. Create a content strategy. Think about what you want to say, when you want to say it, and where you want to say it. And finally, identify your target audience.
Provide valuable information. But here’s a hint: The valuable information you provide isn’t that they should buy your product or use your services. Strong content marketing is, in a way, altruistic. Help people. Teach them something they didn’t know or, better yet, needed to know. And they will begin to trust you and your brand.
Engage. Engagement means a lot of different things to a lot of different people. But to me, it means, be interesting. Value is great, but boring is boring.
How do you engage, or at least, be interesting?
In terms of the content itself, speak with an authentic voice. Allow yourself, and your brand, to have a conversation with your audience. This will lead to a more enriching experience for those who interact with your brand and, in turn, will begin add value to your brand.
And finally, keep it short. Humans have attention spans dwindling by the second, so make sure to keep everything you do, or say, brief.
All in all, content marketing is not only alive, it’s STILL king!