Digital Marketing Capabilities
In laymen’s terms, our brand strategists help our clients answer the following questions: What do you want to say? Who do you want to say it to? When, Where & How do you want to say it? This is important in identifying our E-Commerce Digital Marketing Services offerings.
Plum Tree provides a full service Marketing practice encompassing Paid Search, Search Engine Optimization (SEO) and Shopping Feed Management. We often handle some of the most complex search campaigns in the industry.
Plum Tree’s display advertising solutions enable clients to manage to a targeted ROI, leverage display data, and utilize advanced retargeting technology to drive revenue and increase conversions.
With over 91% of consumers checking their email every day, email digital marketing services still remain a key source for lead nurturing, management and conversions. Plum Tree’s email practice is designed to help you get above the noise and deliver value to your customers.
As the old adage goes, “what gets measured, gets improved”. Our eCommerce clients understand the importance of measuring success most of all and it’s been our practice to provide insights and recommendations on an ongoing basis.
Effective social media is more than just posting stuff online; it’s a discipline. Through Social Media, we help you focus on growing brand awareness, generating leads, and engaging consumers with your brand. And the best part, it’s all measurable.
Affiliate Marketing is employed in some fashion or another by almost every large successful brand. However, navigating this industry can be time consuming and complex. Our Affiliate Marketing practice helps our clients identify an affiliate strategy, goals and lays out an action plan on how to manage and cultivate a profitable affiliate network.
Plum Tree will often provide Experiential Marketing as a component of a comprehensive program. Our goal is to engage the consumers 5 senses to create a memorable and emotional connection with the brand.
Most of our engagements will start off with some aspect of market research in order to help us best identify opportunities, pinpoint problems and obstacles and benchmark and evaluate success.