MARKETING

We are dedicated to helping our clients tell, promote and share their story through remarkable content.

Our Capabilities


BRAND DEVELOPMENT

In laymen’s terms, our brand strategists help our clients answer the following questions: What do you want to say? Who do you want to say it to? When, Where & How do you want to say it?

SEARCH MARKETING

Plum Tree provides a full service Search Marketing practice encompassing Paid Search Marketing, Search Engine Optimization (SEO) and Comparison Shopping Feed Management. We often handle some of the most complex search campaigns in the industry.

DISPLAY ADVERTISING

Plum Tree’s display advertising solutions enable clients to manage to a targeted ROI, leverage display data, and utilize advanced retargeting technology to drive revenue and increase conversions.



EMAIL MARKETING

With over 91% of consumers checking their email every day, email marketing still remains as a key source for lead nurturing, management and conversions. Plum Tree’s email marketing practice is designed to help you get above the noise and deliver value to your customers.

ANALYTICS

As the old adage goes, “what gets measured, gets improved”. Our eCommerce clients understand the importance of measuring success most of all and it’s been our practice to provide insights and recommendations on an ongoing basis.

SOCIAL MEDIA

Effective social media is more than just posting stuff online; it’s a marketing and promotional discipline. Through Social Media, we help you focus on growing brand awareness, generating leads, and engaging consumers with your brand. And the best part, it’s all measurable.



AFFILIATE MARKETING

Affiliate Marketing is employed in some fashion or another by almost every large successful brand. However, navigating the world of Affiliate Marketing can be time consuming and complex. Our Affiliate Marketing practice helps our clients identify an affiliate strategy, goals and lays out an action plan on how to manage and cultivate a profitable affiliate network.

EXPERIENTIAL MEDIA

Plum Tree will often provide Experiential Marketing as a component of a comprehensive marketing program. Our goal is to engage the consumers 5 senses to create a memorable and emotional connection with the brand.

MARKET RESEARCH

Most of our engagements will start off with some aspect of market research in order to help us best identify opportunities, pinpoint problems and obstacles and benchmark and evaluate success.



Our Marketing Partners

“It takes a village…” We bring the power of a robust Commerce ecosystem to each client and venture engagement.

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10 SEO MISTAKES TO AVOID DURING YOUR NEXT WEBSITE REDESIGN

An extensive checklist of what not to forgot during your next redesign.

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