our work

Beauty Blender

Beauty Blender revolutionized the cosmetics industry when it introduced its small, beauty sponge that changed the face of makeup forever.

The Challenge

Beauty Blender wanted an e-commerce website that reinforced their brand image and leveraged user generated content to increase customer engagement, repeat orders, and conversions. They required a scalable ecommerce solution that could feature user generated content such as customer questions, feedback and photos on their website alongside branded content.

In addition to user generated content for Beauty Blender, we, Plum Tree Group implemented auto replenishment functionality where users can subscribe to a monthly/quarterly product renewal.

Services provided

Visual Design


Digital strategy

Paid search


the results

67% increase in UGC Interaction-Conversions


higher conversions


increase in online sales growth