We helped Cherry's Industrial to have two brands under the same ecommerce instance, boosting up leads for large equipment sales by 25%.
Cherry’s Industrial is a trusted supplier to the industrial warehouse space, dedicated to help companies with custom material handling and pallet transfer equipment. One of the things they were challenged with was to have under the same Magento instance both a site for their ecommerce brand and another one that focused on generating leads for their large equipment sales. Also, the company needed to create content that would support the ecommerce and sales experience by using product videos, how-to videos, product specs sheets and an FAQ section at the product level. In addition, Plum Tree needed to integrate the new site with the company’s ERP and to build unique pricing rules based on the end-customer.
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