our work

Chicago Tribune

Rejuvenate a traditional publishing medium through an integrated platform implementation and innovative marketing strategies.

The Challenge

Chicago Tribune is owned by Tribune Publishing, which owns eight traditional newspapers, including renowned Chicago Tribune and LA Times, whose online stores were facing challenges for a lack of digital strategy and an efficient e-commerce platform. Plum Tree Group needed to overhaul the online store designs for all of its newspapers within 90 days and integrate eight sites on one Magento instance. To expand their online reach, the websites also need a digital strategy to improve traffic and conversion rate in a short period of time.

Services provided

SEO

Webite design

Website development

the results

30%

increase in conversion

67%

jump in year over year revenue

50%

increase in year over year traffic