our work

Temptu

Through on going weekly testing and a customized guided selling experience, we helped Temptu educate and engage their audience while increasing onpage conversion.

The Challenge

Temptu, back in 2009 changed the make-up application method with its sleek engineered airbrush system. Temptu’s transition from ordinary makeup applicator to the very first easy-to-use home Airbrush Makeup System was a big hit around Hollywood make-up professionals and artists. However, in order to gain online reputation and raise brand awareness, we first had to educate the audience on the product usability and maintenance. Plum Tree’s main challenge was to design and implement a website that would reflect the brand’s essence and educate new users through a guided selling experience.

Services provided

Subscription Order Management

Customized Loyalty Program

MS Dynamics Integration

the results

We created a new web design for Temptu that combined with online marketing initiatives and a succesful order management integration, helped increase member retention.

70%

increase in member retention

27%

increase in onpage conversion