Noritake

ROLE: User Experience / Creative / Technology / Online Marketing / Strategy / Analytics

Noritake

CONSUMER PRODUCTS, FOOD & BEVERAGE, HEALTH & LIFESTYLE

OVERVIEW. Noritake is an acknowledged leader in tableware manufacturing and marketing with subsidiaries, factories and affiliates around the world. Since 1904, Noritake has been bringing beauty and quality to dining tables around the world. Superior artistry and craftsmanship, attention to detail and uncompromising commitment to quality have made Noritake an international trademark during this past century.

Launch project

PROJECT HIGHLIGHTS. Plum Tree sought to create a user experience with the same craftsmanship and attention to detail that Noritake is renowned for. This elegant selection of products was segmented by product and set type, and even holiday. This client was as much in our mind throughout the development of the site as their customers. Our web team integrated technology to better track sales sources for greater visibility to Noritake leadership. Referral reporting was now possible, along with better segmentation of customers from a marketing and merchandizing perspective. We were proud to serve this client a new look and website, on a silver platter (so to speak).



Recent works