Daniel Townsend

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COMMERCE. PT Commerce is our practice dedicated to identifying, enabling and optimizing our clients’ commerce capabilities and opportunities in the digital channel.



STRATEGY

There is no better predictor of ecommerce success than a clearly articulated, measurable strategy. Let our team help turn your great ideas into strategic programs delivering increased market share, improved brand value, lower costs, and multi-channel integration.

DESIGN

Design is much more than pretty pictures; it supports the business objectives and the overall user experience by ensuring that the needs and wants of users are reflected in the look and feel of the interface.

COMMERCE TECHNOLOGY

From Technology Architecture to Mobile Optimization, Plum Tree provides the industry’s most advanced technology services to build sophisticated end-to-end e-commerce solutions.



SWOT

Plum Tree’s SWOT program is a holistic set of highly available support services aimed at ensuring clients’ online businesses are constantly managed and optimized.

ANALYTICS

As the old adage goes, “what gets measured, gets improved”. Our eCommerce clients understand the importance of measuring success most of all and it’s been our practice to provide insights and recommendations on an ongoing basis.

OPTIMIZATION

A/B testing, multivariate testing, usability studies – These are all techniques we employ to optimize the performance of your digital assets. We try to limit the guesswork by providing as much fact based evidence as possible.



B2B & B2C

The needs of our B2C retailers are vastly unique from our B2B clients. Consequently, Plum Tree’s Commerce practice addresses these needs differently by applying a fundamentally different approach for each. You can view some of the evidence of this on our work page.

OMNICHANNEL

Omnichannel is about true continuity of your customer’s experience. It’s important to note that often that experience extends beyond a single brand’s universe. Our goal is to help our clients provide their customers a consistent experience regardless of context.


TECHNOLOGY

As our customers scale in revenue, flexibility and extensibility of ecommerce technologies become mission-critical to survival and success. Whether you are launching a new ecommerce platform or simply need to optimize existing IT assets, our seasoned technology consultants have the ability to comprehensively map your business requirements to the proper technology set.


DIVE DEEPER: Noritake

Plum Tree wins an ‘A’ Design award for the Noritake website design.


RECENTLY LAUNCHED. Check out some of the sites we have recently launched.

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art-of-tea

Art of Tea

Art of Tea hand blends the world’s finest organic teas and botanicals. Their teas are carefully selected directly from growers, each one offering a unique story.


rsvp-gallery

RSVP Gallery

RSVP Gallery is Chicago’s premier lifestyle apparel and fashion brand. You’ll often see Kanye West and some of Chicago’s fashion moguls donning RSVP Gallerie’s wares.

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DIVE DEEPER. Do you live and breathe commerce as we do? Ok, great. There’s more that we’d like to share with you.



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THOMAS PLANCHET

COMMERCE TEAM

I learn about our clients’ unique technology requirements and translate that into technology specs that our team can execute on.

Ask me about technical discovery, Magento, ruby on rails, Intershop, all things French and wine.

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HEAR FROM OUR CLIENTS

CLIENT TESTIMONIAL

“The Plum Tree Group worked with us as a true partner…”
Pamela Carr, Chicago Tribune

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consumer reports

thought leadership

Consumer reports references Plum Tree’s white paper on Top Ten Mistakes Retailers Make During the Hoildays.”

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PARTNERS. “It takes a village…” We bring the power of a robust Commerce ecosystem to each client and venture engagement.











© 2014 THE PLUM TREE GROUP, INC. ALL RIGHTS RESERVED. 325 W Huron, Suite 215 Chicago, IL 60654 - Office: 800.540.4165