Daniel Townsend

Five Things Missing From Your 2015 Marketing Strategy

It may be the end of 2014 – but the work for 2015 has been long underway. After weeks of brainstorming, meetings with your leadership, and the curation of ideas and advice, you’re sure to be burnt out. Before you nail the plan to walk, we recommend you take a fresh look at what could […]

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5 Things You Should Pay Attention to in December

Here are five links that will impact your business this month. 6 Predictions About The State of Digital Marketing in 2015 Take a look at how the evolving digital landscape will impact your 2015 marketing plan. Analyzing Black Friday Sales Using IBM’s Digital Analytics Benchmark Discover marketing analytic tools best used to analyze major commerce […]

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2014 Holiday Shopping Trends Suggest Mobile Focus

Every year there’s a flurry of post-mortem analyses on the shopping that occurred on Black Friday, Cyber Monday, etc. For example, did you know that in 2014, only 55% of ‘holiday shoppers’ visited retail stores, compared to 58% in 2013? And that the average shopper in 2014 spent $380 over the holiday weekend, compared to $407 […]

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A Guide to Developing a Testing Strategy (Part 1)

Web testing is a difficult topic to discuss primarily because very few people know what it is or what it should accomplish. For our purposes, let’s define it as an agnostic approach to implementing changes. Put another way, testing is a method of generating and validating ideas. This is nothing new to the world of science and engineering. […]

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NCF

Contextual Technologies: Introduction to NFC

While not necessarily new, NFC has become one of the hottest technologies in the digital space and one of our favorites here at the Plum Tree Group. Its simplicity and functionality allows our clients to seamlessly connect their traditional and digital marketing in a meaningful–and trackable!–way. Without further ado, here is a quick breakdown of […]

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Five Things You Should Pay Attention To In November

Here’s five links that will impact  your business this month.   In Defense of Banner Ads: Everybody Hates Them, but They Work Banner Ads have gotten a lot of bad press because of their obtrusive characteristics, but studies have proven they do have significant value.   Three Important Trends Impacting Ecommerce Technology can determine a […]

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