Committed to reinventing luxury cosmetics, Hourglass has carved a niche for itself as savvy, global beauty brand.
Hourglass Cosmetics: Shopping for makeup online is difficult. Numerous factors impact cosmetic purchases (color, shade, tone, texture), usually resulting in a high volume of returns. Hourglass wanted to extend the online and offline environment and create a seamless omnichannel experience. With Plum Tree Group’s help, Hourglass Cosmetics introduced “Shade Finder”, a beauty tool where consumers could try on makeup and get an accurate portrayal of how certain shades would look before purchasing.
- Ecommerce Development
- Ecommerce Strategy
- Conversion Rate Optimization
- Complimentary Samples w/ Order
Elevating the customer experience one shade at a time