User Experience Capabilities
There is no better predictor of e-commerce success than a clearly articulated, measurable strategy. Let our team help turn your great ideas into strategic programs delivering increased market share, improved brand value, lower costs, and multi-channel integration.
Design is much more than pretty pictures; it supports the business objectives and the overall user experience by ensuring that the needs and wants of users are reflected in the look and feel of the interface.
From Technology Architecture to Mobile Optimization, Plum Tree provides the industry’s most advanced technology services to build sophisticated end-to-end e-commerce solutions.
Plum Tree’s SWOT program is a holistic set of highly available support services aimed at ensuring clients’ online businesses are constantly managed and optimized.
As the old adage goes, “what gets measured, gets improved”. Our E-Commerce clients understand the importance of measuring success most of all and it’s been our practice to provide insights and recommendations on an ongoing basis.
A/B testing, multivariate testing, usability studies – These are all techniques we employ to optimize the performance of your digital assets. We try to limit the guesswork by providing as much fact based evidence as possible.
B2B & B2C
The needs of our B2C retailers are vastly unique from our B2B clients. Consequently, Plum Tree’s E-Commerce practice addresses these needs differently by applying a fundamentally different approach for each. You can view some of the evidence of this on our work page.
Omnichannel is about true continuity of your customer’s experience. It’s important to note that often that experience extends beyond a single brand’s universe. Our goal is to help our clients provide their customers a consistent experience regardless of context.
As our customers scale in revenue, flexibility and extensibility of ecommerce technologies become mission-critical to survival and success. Whether you are launching a new ecommerce platform or simply need to optimize existing IT assets, our seasoned technology consultants have the ability to comprehensively map your business requirements to the proper technology set.